Over the last two decades, business models based on digital platforms are among the most successful in the international economy. Among the main global companies, many are digital platforms, such as Apple, Microsoft, AliBaba, Alphabet (Google), Tencent, Amazon or Ebay. At the same time, heavy inflow into the new platforms market shows its role of entrepreneurship in modern economies. The foremost goal of this course is to analyse the main aspects of the digital platform business model, from launch to growth and maturity. Secondly, students analyse specific regulatory and public policy issues these platforms entail, namely in terms of security, privacy and the rise of new forms of market power. Thirdly, students analyse the legal framework for consumer protection, namely as regards entering distance agreements.
3 ECTS / Semester / Portuguese