Learning outcomes

• Learn basic concepts of strategic management.
• Understand and critically apply key theories on business and corporate  strategy.
• Develop analytical thinking and strategic communication skills.

Programmatic contents

• Introduction to the concept of strategy, elements, and levels of strategy.
• External context analysis: PESTEL model, Porter's 5 Forces, and strategic groups.
• Internal context analysis: Resources and organizational capabilities for developing sustainable competitive advantage.
• Strategy and business models: Porter's strategies for achieving competitive advantages and the 'blue ocean' strategy.
• Corporate strategy and models for managing business portfolios.
• Strategic business development process and organizational implications of strategic change.